Updated: Nov 25, 2018
APT101 was tasked with renaming and building the brand design for what was formerly known as The Art Center Block. The challenge was to develop a personality for this project that honored the past but was forward looking. The new name, The Ratner, honors the entrepreneurial and artisanal spirit of the family that founded and operated its clothing business in the building across multiple generations.
Naming. Brand Design & Development. Media Relations
Ownership was inspired by the rich history of the Ratner family, who established its highly successful men’s clothing (primarily suits & sport coats) manufacturing business in the building in the 1920s. · Ratner Clothes operated in the building until 1989, becoming the largest manufacturer of men’s clothing west of the Mississippi. In 1989, Ratner Clothes sold its clothing business and became Carleton Management, focusing on the family’s extensive real estate holdings. Ratner suits are still collected and worn to this day. The new name, The Ratner, honors the entrepreneurial and artisanal spirit of the family that founded and operated its clothing business in the building across multiple generations.
The Ratner (formerly known as The Art Center or Art Center Lofts) is a newly renovated creative office building at the heart of the I.D.E.A. District in East Village San Diego. Ownership was inspired by the rich history of the Ratner family, who established its highly successful men’s clothing company in the building in the 1920’s, manufacturing high quality suits and sport coats. The overall project has approximately 134K square feet, occupying an entire city block. The NewSchool of Architecture + Design exclusively occupies the west half of the block, comprised of the three buildings along Park Blvd. The 67k square feet of creative office space in the three buildings along 13th Street, now known as The Ratner, has been restored to highlight its industrial roots, and features original hardwood floors, tall, exposed ceilings with steel beams, and expansive windows. Suites vary in size from 150sf to 5,500sf. Construction is currently in progress to build out an additional 10k square feet of leasable space on the ground floor at the corner of F & 13th Streets.
Client: Paragon Real Estate Investments
Paragon is a privately held company, which has thrived under the leadership of Roberto and Ricardo Jinich. Paragon has been investing in real estate projects since 1998. Paragon’s flagship fund, Paragon Real Estate Fund (PREF), invests in retail and mixed-use projects in urban markets throughout the United States. Since 2011, PREF has built a portfolio of stabilized trophy assets consisting primarily of urban retail.