Updated: Nov 25, 2018
APT101 was tasked with the renaming and brand design for what was formerly known as Jerome's Warehouse. The key objective was to speak to the scale of the block, highlight the three main components, and its flexibility for expansion.
Naming. Naming. Brand Design & Development. Website Design.
In the 1920's the Coliseum was in the height of its glory. The domed roof would be filled with shouts from the many sports fans that enjoyed watching the boxing. Hollywood celebrities would often be in attendance for the boxing events and the Coliseum even had a visit from the infamous Al Capone. Jerome’s Furniture, a third-generation family business, is founded in 1954. In the mid-1970’s the Coliseum became home to Mexican wrestling, or lucha libre. The building also housed the Navy Exchange and a Fire Station. SuperBlock is the size of two typically-sized city blocks and enables the smart user to place their tech campus in an urban neighborhood already filled with residents who are looking for a live/walk-to-work opportunity.
SUPERBLOCK @ I.D.E.A. District is the size of two typically-sized city blocks and enables the smart user to place their tech campus in an urban neighborhood already filled with residents who are looking for a live/walk-to-work opportunity. Highly educated, creative talent is already living in downtown San Diego. One block that offers your business everything it needs to flourish. Customized to your specific needs.